Welcome to Bad Bitch Soft Life…

A newsletter from author, speaker, executive coach and podcast host Elayne Fluker.

A soft place to settle in for ambitious women who are, yeah, bad bitches, but who also want to embrace balance, healthy boundaries and a soft life.

Photo taken near my home in Playa del Carmen, Mexico.

Join our community of “softies”…


Welcome! I’m Elayne Fluker — an ICF-trained mindset coach, author of Get Over “I Got It” (HarperCollins), host of Support is Sexy podcast, a total girl’s girl and a gentle advocate of living your best soft life.

But before all that, from the time I was a tiny tot, I have been a lover of writing! Even before I knew how to write, I loved the soothing feel of the pen in my hand as I scribbled on paper. From the time I was about four, I was writing my own “stories” (and my mother held onto the scraps of papers with early my imaginings to prove it for decades). And when I was in college at Hampton University, I finally realized—with the help of one of my professors—that I was actually pretty good at this writing thing and I could make a career out of it.

So I did! For 25+ years I was a journalist and storyteller—first as a writer/editor at magazines like Essence, People and Vibe, then in the online space for pubs like Martha Stewart Living and Brides, and then as a content director leading teams as we created video, podcasts, virtual events and more. In 2014, I began my full-time entrepreneur journey with my own media brand and launched my podcast, Support is Sexy just two years later.

Since then, I’ve leveraged media to share a message that has not only become near and dear to my heart but a part of my personal mission:

To remind ambitious women that having it all doesn’t mean doing it all alone, and that you can be the boss and still be soft.

🌸

It’s a message I share on Support is Sexy podcast (which has over a million downloads); it’s a message I shared in my book Get Over “I Got It (which was a Forbes book of the month); it’s a message I share on all my socials (find me everywhere at elaynefluker) and it’s a message I’m excited to share with you through my writing here in the Bad Bitch Soft Life newsletter.

Why sign up for the Bad Bitch Soft Life newsletter?

Here you will find inspiration to design your own soft life and embrace balance, healthy boundaries, support and grace as you navigate your career, relationships, health—you know, LIFE!

So by subscribing you make sure you never miss an update since new posts are sent directly to your email inbox. (But don’t worry, I won’t overdo it and spam you!) From articles to new podcast episodes (over 800 in the catalog), the support is endless. So basically…

✨If you’re an ambitious woman looking for an escape from the grind culture, you’re in the right place.


✨If you’re tired of being inundated with anxiety-driven content that has overtaken the internet, welcome home.

✨ If you want to be inspired to create more ease, enjoyment and fulfillment in your life, we’re about to be besties! 👯‍♂️


Why join the membership?

In addition to regular posts and podcast episodes, as a paid member you’ll get access to members-only content, including:

⭐On-Demand Courses & Workshops

  • Delivered via audio and video, you’ll have all access to my library of courses and workshops that support your journey to achieve that balance of success and fulfillment.

⭐Templates and Resources

  • Workbooks, templates, checklists, and guides—all yours!

⭐ Invitation-only Virtual Events

  • Invitations to special virtual events, expert interviews, and power networking sessions with likeminded women.

⭐ Exclusive Access to Me & Our Community

  • Access to enter the chat where you not only get support from me, but also have the opportunity to connect to other “softies” (i.e., members) in our community.

⭐ On-Going Support and Encouragement for just $5 a month

  • I’m not going to lie to you—my one-on-one professional coaching costs thousands of dollars. But for less than the cost of your favorite latte, you can gain access to me and many of the same tools, resources and support I share with my fabulous clients!

Sailing the Caribbean Sea on a private yacht I booked for myself and my longtime best friends to celebrate a milestone birthday for me in Mexico in 2023—just two months after I made the permanent move to the country.

A bit more about me:

I’m a writer. I’m a coach. I’m a girl’s girl. And as of December 1, 2022, I’m a full-time resident of Playa del Carmen, Mexico, when my soft-life journey led me to leave the United States and permanently create my home abroad. Moving abroad was a longtime dream that became a reality.

I am originally from New York, but at the time I was living in Atlanta to be near my elderly parents—for whom I was the primary caregiver. Now, nearly three years later, I can honestly say this move has been one of the best decisions of my life.

I work from here in Mexico, I write from here in Mexico, and yes, there are days when I do so from the beach or by the pool. (I mean, that’s part of the reason for being here, right?!)

But I share this because this was a big move not only logistically, but mentally. I had to shift my mindset to let go of what everyone said I was “supposed to” do. And I had to make the decision to do something that was for me, even if it wasn’t supported by those who love me. This was a necessary step in me embracing my soft life

And I have never been happier! More creative. More at peace.

Does this mean that I’m isolated from all of life’s challenges? Hell no! In fact, I lost both of my parents within seven weeks of each other in 2024 and, although I was able to be by their sides until the end, the grief stays with me until this day. I don’t imagine it will ever leave. Still, being able to return to a space (physically and mentally) that brings me peace has been healing.

This is what I want for you—peace, fulfillment, joy, ease, healing, which are all ingredients for true success. And this is why I speak about, write about and teach about these topics for ambitious and driven women who often push those needs to the side in order to achieve (fill in your blank) goals for themselves.

This is where I’m hoping Bad Bitch Soft Life comes in. Right now it’s a catchy phrase, it’s a social media handle on Instagram and it’s this fabulous newsletter. Eventually—because we’re all about manifesting over here—it will be my next book!

Until then, let’s stay connected here! Let’s share our journeys with each other. Let’s support each other. I believe the world needs spaces for true connection more than ever right now. Why not us, why not here?

Want to learn a lil’ more about me…
— Check out my website here
— Connect with me on LinkedIn here.
— Follow Bad Bitch Soft Life on Instagram here.

So remember…

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Talk to you soon!

Elayne

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Subscribe to Bad Bitch Soft Life with Elayne Fluker

🌸A soft place for ambitious women to embrace balance, healthy boundaries & your soft life. 💎You can be the boss & still be SOFT

People

🌸As an ICF-trained mindset coach, I help high-profile & high-performing women embrace balance, healthy boundaries & their soft life. 💎You can be the boss & still be SOFT.