Welcome to Bad Bitch Soft LifeâŚ
A newsletter from author, speaker, executive coach and podcast host Elayne Fluker.
A soft place to settle in for ambitious women who are, yeah, bad bitches, but who also want to embrace balance, healthy boundaries and a soft life.
Welcome! Iâm Elayne Fluker â an ICF-trained mindset coach, author of Get Over âI Got Itâ (HarperCollins), host of Support is Sexy podcast, a total girlâs girl and a gentle advocate of living your best soft life.
But before all that, from the time I was a tiny tot, I have been a lover of writing! Even before I knew how to write, I loved the soothing feel of the pen in my hand as I scribbled on paper. From the time I was about four, I was writing my own âstoriesâ (and my mother held onto the scraps of papers with early my imaginings to prove it for decades). And when I was in college at Hampton University, I finally realizedâwith the help of one of my professorsâthat I was actually pretty good at this writing thing and I could make a career out of it.
So I did! For 25+ years I was a journalist and storytellerâfirst as a writer/editor at magazines like Essence, People and Vibe, then in the online space for pubs like Martha Stewart Living and Brides, and then as a content director leading teams as we created video, podcasts, virtual events and more. In 2014, I began my full-time entrepreneur journey with my own media brand and launched my podcast, Support is Sexy just two years later.
Since then, Iâve leveraged media to share a message that has not only become near and dear to my heart but a part of my personal mission:
To remind ambitious women that having it all doesnât mean doing it all alone, and that you can be the boss and still be soft.
Itâs a message I share on Support is Sexy podcast (which has over a million downloads); itâs a message I shared in my book Get Over âI Got It (which was a Forbes book of the month); itâs a message I share on all my socials (find me everywhere at elaynefluker) and itâs a message Iâm excited to share with you through my writing here in the Bad Bitch Soft Life newsletter.
Why sign up for the Bad Bitch Soft Life newsletter?
Here you will find inspiration to design your own soft life and embrace balance, healthy boundaries, support and grace as you navigate your career, relationships, healthâyou know, LIFE!
So by subscribing you make sure you never miss an update since new posts are sent directly to your email inbox. (But donât worry, I wonât overdo it and spam you!) From articles to new podcast episodes (over 800 in the catalog), the support is endless. So basicallyâŚ
â¨If youâre an ambitious woman looking for an escape from the grind culture, youâre in the right place.
â¨If youâre tired of being inundated with anxiety-driven content that has overtaken the internet, welcome home.
⨠If you want to be inspired to create more ease, enjoyment and fulfillment in your life, weâre about to be besties! đŻââď¸
Why join the membership?
In addition to regular posts and podcast episodes, as a paid member youâll get access to members-only content, including:
âOn-Demand Courses & Workshops
Delivered via audio and video, youâll have all access to my library of courses and workshops that support your journey to achieve that balance of success and fulfillment.
âTemplates and Resources
Workbooks, templates, checklists, and guidesâall yours!
â Invitation-only Virtual Events
Invitations to special virtual events, expert interviews, and power networking sessions with likeminded women.
â Exclusive Access to Me & Our Community
Access to enter the chat where you not only get support from me, but also have the opportunity to connect to other âsoftiesâ (i.e., members) in our community.
â On-Going Support and Encouragement for just $5 a month
Iâm not going to lie to youâmy one-on-one professional coaching costs thousands of dollars. But for less than the cost of your favorite latte, you can gain access to me and many of the same tools, resources and support I share with my fabulous clients!

A bit more about me:
Iâm a writer. Iâm a coach. Iâm a girlâs girl. And as of December 1, 2022, Iâm a full-time resident of Playa del Carmen, Mexico, when my soft-life journey led me to leave the United States and permanently create my home abroad. Moving abroad was a longtime dream that became a reality.
I am originally from New York, but at the time I was living in Atlanta to be near my elderly parentsâfor whom I was the primary caregiver. Now, nearly three years later, I can honestly say this move has been one of the best decisions of my life.
I work from here in Mexico, I write from here in Mexico, and yes, there are days when I do so from the beach or by the pool. (I mean, thatâs part of the reason for being here, right?!)
But I share this because this was a big move not only logistically, but mentally. I had to shift my mindset to let go of what everyone said I was âsupposed toâ do. And I had to make the decision to do something that was for me, even if it wasnât supported by those who love me. This was a necessary step in me embracing my soft life
And I have never been happier! More creative. More at peace.
Does this mean that Iâm isolated from all of lifeâs challenges? Hell no! In fact, I lost both of my parents within seven weeks of each other in 2024 and, although I was able to be by their sides until the end, the grief stays with me until this day. I donât imagine it will ever leave. Still, being able to return to a space (physically and mentally) that brings me peace has been healing.
This is what I want for youâpeace, fulfillment, joy, ease, healing, which are all ingredients for true success. And this is why I speak about, write about and teach about these topics for ambitious and driven women who often push those needs to the side in order to achieve (fill in your blank) goals for themselves.
This is where Iâm hoping Bad Bitch Soft Life comes in. Right now itâs a catchy phrase, itâs a social media handle on Instagram and itâs this fabulous newsletter. Eventuallyâbecause weâre all about manifesting over hereâit will be my next book!
Until then, letâs stay connected here! Letâs share our journeys with each other. Letâs support each other. I believe the world needs spaces for true connection more than ever right now. Why not us, why not here?
Want to learn a lilâ more about meâŚ
â Check out my website here
â Connect with me on LinkedIn here.
â Follow Bad Bitch Soft Life on Instagram here.
So rememberâŚ
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Talk to you soon!
Elayne
